Partner with us

The Royal British Legion is recognised as one of the UK’s most trusted charity brands, with the Poppy Appeal standing out as the best known national charity campaign. This means we are uniquely placed to create mutually beneficial partnerships that meet the business needs of our corporate partners and deliver life-changing support for the Armed Forces community.

Why work with us?

As the country joins together to mark the centenary of the First World War, The Legion and its corporate partners will be at the heart of the nation’s remembrance events, with extraordinary levels of public awareness and engagement. By working with us during this momentous period, you can:

  • Support a timely and emotive cause that impacts your local community
  • Make a difference to the Armed Forces community and their families
  • Differentiate your brand to increase sales and competitive advantage
  • Attract and retain customers and staff
  • Benefit from an experienced national account management team
  • Engage with our supporters and Members through our extensive communication network that includes Facebook, Instagram, Twitter,and a range of newsletters and magazines.

Cause related marketing

Due to the high levels of trust and awareness associated with the Royal British Legion and the Poppy brand, a cause related marketing partnership with us can help increase sales, build customer loyalty, retain or recruit customers, and differentiate your brand in a competitive marketplace.

Most customers agree that, price and quality being equal, they are more likely to buy a product or service associated with a cause they know and care about.

We have extensive experience in creating innovative partnerships with some of the UK's biggest brands. See some of our successes with Sainsbury'sMarks and SpencerCoventry Building Society and Gardman have benefited.

Get in touch and find out more about the benefits for your company. 

CHOOSE US AS Your Charity of the Year

If your company has a Charity of the Year partnership, the Royal British Legion is the perfect partner. With a host of innovative, inclusive fundraising ideas and unique opportunities to get involved with our welfare work and Remembrance, we can inspire and motivate your staff. From bike rides to bake sales, and pub quizzes to our annual football tournament, we have something to suit everyone.

 See how we have partnered with Warner Leisure Hotels and Coventry Building Society 

Please nominate the Royal British Legion for your company’s Charity of the Year or get in touch to find out more.

Sponsorship opportunities

Our award winning events offer unique brand activation and marketing opportunities for you to reach out to new audiences, promote your business, and associate with a hugely popular cause that resonates widely.

From  mass participation events like Poppy Walks and Muddy Mayhem, to  prestigious dinners and concerts such as the Christmas Celebration, there are many ways in which your company could align itself with the Legion. With a range of fantastic opportunities available, from title sponsorship to providing gift-in-kind benefits, we would love to hear from you.

Contact us

To discuss any of these opportunities, please contact us now by emailing Corporate Partnerships or write to: 

Corporate Fundraising
The Royal British Legion
Juxon House
100 St. Paul’s Churchyard,