Poppy Appeal 2018

The Poppy Appeal is the Royal British Legion’s biggest fundraising campaign held every year in November, the period of Remembrance. This year, join us as we mark the end of the WW1 centenary by saying Thank You to all who served, sacrificed and changed our world.

Poppy Appeal Launch

The Royal British Legion’s annual Poppy Appeal launched with a series of installations across the UK to highlight reasons to say ‘Thank You’ to the First World War generation. The Legion has been calling on the nation to wear their poppies with pride and back its ‘Thank You’ movement in the year that marks the end of the First World War centenary.

To launch the appeal a six metre high poppy installation was unveiled to the public at the National Maritime Museum in Greenwich, London, with veterans and Serving personnel in attendance. Poppy red threads featuring messages from the First World War generation reach out from this central point and are positioned to face in the exact direction of poignant partner locations across the UK.

The installations aimed to highlight how the legacy of the First World War is woven through the fabric of the nation, often in unexpected places. The messages written on the threads and the locations were chosen to acknowledge the wide range of contributions from across the First World War generation.  

Click here for the full list of installation locations.

How your donations help

The Poppy Appeal is the Legion's biggest fundraising appeal.

Find out how we use the money to provide lifelong support for the Armed Forces community - serving men and women, veterans, and their families.

How your donations help

Your local Poppy Day

Poppy Appeal Collection BoxOur main fundraising events during the Poppy Appeal are all about bringing communities together to fundraise and enjoy themselves in the process.

Numerous cities across the country dedicate a day to distributing poppies and getting the public involved through activities and entertainment.

This year, Poppy Days are taking place in London, Bristol, Manchester and Birmingham.

Poppy Runs

Join us for Poppy Runs taking place around the country, throughout October and November. Choose to run, jog or walk the course – the event is open to all ages and abilities, including four legged friends.

By taking part and fundraising you’ll help veterans in the Forces’ community gain the skills and self-belief to transform their lives as they recover from physical and mental challenges.

Sign up to a Poppy Run here.

The Story of The Poppy

How the poppy as a symbol of Remembrance was inspired by John McCrae's poem 'In Flanders Fields.'

The story of the poppy

What does the poppy mean to you?

11 Things you might not know about the Poppy

After 100 years in circulation as a worldwide symbol symbol of Remembrance, the meaning behind the poppy can understandably get a little lost in translation.

Read more


The Legion works to ensure that the people of the United Kingdom remember all those who have lost their lives on active service to the Crown, and honours the service of the Armed Forces and veterans, and the contribution of their families – our beneficiary community.